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OBVIOUS
The benefits of having a web site (that can be found) should
be obvious.
It is a non-sleeping PR agent, sales person, receptionist,
information bureau, booking agency, shop, message board. It
is a billboard that only you advertise on.
It
gives you as much chance as your largest competitor to attract
passing trade.
MARGINAL
COSTS
A web site is an investment you pay for once that repays for
ever.
In
already-efficient organisations, major improvements are measured
in single-digit percentages.
In
the Voluntary Sector, the difference in administration costs
as a percentage of spending between 26% and 24%, is the difference
between receiving a grant and not receiving a grant.
In
the UK, 40+% of households and 90+% of organisations are connected
to the Internet.
Consider
the benefit to your organisation if, say,:
30% of misdirected queries never reached your switchboad.
30% of the people who telephoned knew who to ask for or could
dial direct or e-mail.
30%
of your job applications did not come near your switchboard
or mail room.
30%
of requests for information or promotional or technical material
did not involve your switchboard or mailroom.
You could reduce printing of such material by 30%.
You sent quarterly newsletters as monthly e-mail and reduced
printing of paper newsletters.
You could recruit just 2 more customers or 5 more volunteers
without cold-calling.
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